Tactics for an Effective YouTube Marketing Strategy

YouTube being presented as the second search engine in the world (behind Google), it is a precious opportunity for marketers to discover their brands and organizations and to connect via video. You can get YouTube Marketing Services from our global Digital Marketing Agency.

When it comes to content marketing, video is new and it is causing a stir. According to the State of Inbound 2017 report, video content is cited as the main disruptor of the marketing world. More than ever, consumers want to learn and connect with brands through video content, and brands listen.

The results of video marketing are undeniable: 52% of marketing professionals worldwide list video as the type of content with the best return on investment. For many businesses, the simplest part of creating a video is deciding where to publish it. As the most popular video hosting website, choosing to upload your video to YouTube is an obvious choice.

However, even with all the incredible benefits of video marketing, only 9% of small businesses are on YouTube. Why? It is the second largest search engine behind Google and is used by 1.3 billion people worldwide. The main reason cited by business owners for not having a YouTube content strategy is that they simply do not understand enough how to produce video content.

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Here we describe 6 tactics for an effective YouTube marketing strategy:

1. Do your research

This, of course, is the first step in any content marketing strategy. Just like you wouldn’t write a blog until you know what your audience wants to read or how blog writing works, diving headlong into video content without any information is not the smartest idea.

The best thing to do when developing your YouTube marketing strategy is to see what your competitors are doing. What type of video content do they produce? How successful is their video content? Are there gaps in the content they produce? Take a look at what already exists and what works and what doesn’t before you start creating your own content.

2. Create creative and useful content

When creating content for YouTube, it’s important to consider why people interact with video content more than any other type of content. This is because they find video to be more personal and engaging than blogging, white papers and e-books, and seek the entertainment value of video combined with the usefulness of traditional formats.

What does this mean for video creators? The first thing to keep in mind is that you have to keep your content interesting. Although people prefer to watch a video tutorial, if you create an unattractive video of someone talking about how to use a product, the customer will likely abandon the video and, in some cases, the product.

You have an endless variety of video topics to choose from. You can create content on how to use a product, success stories of people who have used it, office culture videos, demo videos. If it can be presented in a creative and useful way, it is worth exploring.

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