Have you ever noticed what top-notch brands Nike, Harvey Nichols, Christan Louboutin, and Ford have in common? If you haven’t, let us break the news to you – They’ve all opted for Magento E-Commerce Development when it came to building an E-Store for their brand. And we’re all familiar with their success.
We assume that you’re one of those businesses who’ve always been planning to go online by launching an E-Store but never took the next step forward. However, considering the current times of COVID-19, the only businesses surviving are the ones who have an online presence, precisely, an E-Commerce Web Store.
Are you all set to launch your convert your brick-and-mortar store into a much more digitized E-Commerce Web Store but you want to know more about how Magento is the best choice? Even though we agree with the fact that in this tech-driven era, choosing between this or that E-Commerce Website Development Platform is hard, Magento is still exceptional when it comes to agile development, growth, and features.
Being a Web Development Company, we are spoilt for choice just as other website developers, but still, Magento is an overwhelming FAVOURITE. Yes, we know, you might be thinking that we’re over exaggerating, which is why we’ve covered all the reasons why you should choose Magento if you aim at building a successful Web Store. So let’s get through them and plan on running on Magento because a quarter of E-Commerce Web Stores around the world do.
1. Open-Source
The first and foremost reason for Magento having millions of admirers worldwide is it being open-source. So what does it actually deliver?
Being open-source means that it is customizable and can undergo any modifications, to meet the clients’ ideas and requirements. Also, if you’re a starting business, the Magento Community Edition might benefit. It is FREE, open-source, and boasts probably the most widespread and dynamic developer community for Best CRM for E-Commerce platforms on the internet.
Plus, you can tweak the source code any way you want to suit the type of website you are building and install extensions that are accessible through the Magento Connect Marketplace, which happens to be the world’s biggest marketplace of E-Commerce Apps.
Moreover, the platform is upgraded routinely by the developer community managing it; Security defects are detected and plugged, making it notably safe from an E-Commerce perspective.
2. Tailor-made for E-Commerce
Magento began life as a platform designed for E-Commerce, unlike platforms like WordPress, Volusion, and Joomla, which primarily provide Content Management Services, and offers E-Commerce plugins.
Speaking of Magento, it makes building an E-Commerce Web Store a slight breeze with its core features like;
User Dashboards
Consumer Segmentation
Inventory Control
Advanced Delivery and Supply Chain Management
Enables Product Bundling
Built-in Cross-Sell and Upsell Functionality
CMS Alternative
Newsletter
3. Flexibility
As specified at the very beginning, Magento is open-source, which practically empowers retailers to feel independent in executing any modifications they desire. Magento enables bringing all the ideas to life and satisfy all the customizing requirements; Either back-end or front-end. Hence, there’s a surety that Magento is flexible enough to modify your website if there is such a requirement.
Marketing research reveals that more than half of the modern dads are practicing an acting role in parenting their children and shopping from them. Tossing between work lives and taking responsibility for a child is not an easy-peasy play. Especially for the younger dads between 19-35 years, amid the milk and food feeding, cleaning, and diaper changing sessions; they need to know what their baby needs and how they can get it. This Father’s Day, to honor the Millennial Dads, we’ve covered this article on how businesses can make the Dad Market a part of their Digital Marketing campaign; to reach out and engage with them.
Transform your Digital Marketing Campaigns
Similar to other characters, dads have changing tastes and variations, which means that not all millennial dads want to savor a BBQ or buy themself a sports gear for Father’s Day. The world runs with dads that are sports fans, tech-dads, and possibly DIY dads.
60% of the millennial dads think that there isn’t any information online that is tailor-made for them. The same statistics also show that around 70% of them believe that this kind of information should be composed and made readily available for every millennial dad. Besides, if there are websites currently sharing this type of content, they are not optimized for mobile phones and other digital gadgets.
The count of online searches, particularly for baby products, is growing every minute. Hence, it’s time to review your Dynamics E-CommerceWebsite by judging its efficiency. Ask yourself these questions;
Was your initial plan focused only on reaching higher on SERPs?
Did you miss out on any aspects of the Website?
Are you contributing quality information for Millennial Dads?
If any of the answers is a NO, it high time that you rethink your Social Media Marketing in Pakistan strategies and start creating content that appeals to the Dad Market. And if you need some professional help, hire a Digital Marketing Company.
Reach the Digital Dads
Just as everywhere, the millennial dads in the mountains and across the valleys are also tech-savvy. And there is no doubt to it that they are actively using mobile phones to communicate, research, and shop what they want; all online. Considering that they cannot afford setting up some hours to step out and buy from a physical store, most of them rely on E-Stores for everything, be it a baby cream, formula milk, and everything in between.
We assume you must’ve perceived what we mean to say; Begin reaching them out effectively, inform them of the product you offer, and engage the digital dads always on the go by sharing mobile-ready content; accessible on any device.
You might have an incredible range of products on your Dynamics E-Commerce Website, but have you ever analyzed how your product pages are serving to sell your products? Maximizing conversions requires businesses to optimize each product page. Hence, the safest practice is to benefit from Best CRM for E-Commerce and Web Design Services.
Optimized product pages are essential, considering that it is all a user notices before they decide on making a purchase. If you offer an obscure user experience, they won’t be convinced to check out your home page or other well-composed operations of your website. So, what’s your GOAL; Letting your customer just hit the BACK button or driving them to the ADD TO CART button? We assume the latter.
When composing an optimized product page, the brand needs to continually be aware of whether or not it is satisfying customer expectations, or not. As a brand, you might be assuming that you’ve designed an eye-catchy product page, but the power of a page is defined by how well it navigates a visitor, not by how fine it looks.
The argument in point – If your product page is cluttered and confused, this can have a dramatic influence on whether or not it boosts conversions. Confused customers seldom make purchases, and are considerably more likely to abandon their carts, if only for the fact that they’re experiencing the signals of unprofessionalism and probably insecurity.
When a customer clicks onto your website, it’s your responsibility to satisfy their expectations; Design automated product pages with minimum spam, clearly viewable options, and details just like landing pages. And perhaps, there’s no doubt to the claim that every time a customer views a product online, they wish to be sure of being in good hands and the authenticity of the product being the same as advertised.
You don’t satisfy those concerns by merely uploading a low-resolution image of your product or hitting the visitor with loads of popups and ads. Question yourself – If a customer visited one of your product pages without having ever heard about your brand’s name or even without perceiving your Home page, would they click the BUY NOW button? Though we assume a NO as the answer, if that’s a confident YES, there’s some serious work to do; Let’s begin with satisfying the customer expectations by designing an efficient product page.
The LAHORE-Federal Board of Revenue hosted a seminar on “Level 1 Retailer Point of Sale (POS) Integration” at the Lahore Chamber of Commerce & Industry on Monday.
IT FBR member Asim Ahmad, Chief Commissioner Inland Revenue Ahmad Shuja Khan, LCCI President Irfan Iqbal Sheikh, Vice President Mian Zahid Jawaid Ahmad, former LCCI President Bashir A Baksh, Naseem ul Ghani addressed the event representatives of professional and industrial associations participated.
Experts informed participants that the POS Retailers Integrated with FBR billing system is a real-time sales documentation system that will link the electronic point-of-sale systems of all Level 1 retailers to the FBR via the Internet. The point of sale refers to the place where a retail, sale or purchase transaction is carried out. The point of sale system is essentially a computerized system that records sales data, manages inventory and maintains customer data.
POS Retailers Integrated with FBR has launched an automated point of sale for all major retailers. It is suggested that all major retailers join the system. This will help retailers greatly, as personal interaction with FBR will be minimized. Using this system will not only end periodic inspections by the FBR, but will also help retailers prepare their sales tax returns without hassle. Level 1 covers a retailer operating as a unit of a national or international chain of stores; a retailer operating in an air-conditioned shopping center, square or center.
Everyone is familiar with the global conditions related to the pandemic. Hence, being a Web Development Company, we’d suggest you focus on adapting to new ventures, requirements, and economic situations; Aiming not only to rescue your business but to develop it.
Small businesses that drive through human-to-human contact are currently suffering the most at the hands of this pandemic. However, such calamities are a pathway to drive your business digital on a website and bring out the best of it.
WordPress – An example of Content Management Services is your way to survive stiff business challenges. It is an open-source development platform providing loads of security and customization prospects to users – Thanks to the wide variety of available plugins. Plus, it also offers tons of free essential tools to unleash the prowess of WordPress for small and medium businesses. So if you’re a small business looking for a way to establish a strong online presence post the pandemic, the obvious solution is WordPress; Just pick it and develop a simple yet effective business website.
Odoo
COVID-19 has revolutionized world reality in a notable number of ways. Due to a reduction in physical contact and the requirement of social distancing, businesses have now shifted to the work-from-home alternative. This, in turn, sets Odoo ERP Implementation Services and software which render remote work services in huge demand. Working remotely eliminates all geographic barriers, and can hire talent from all over the world. Moreover, it considerably takes care of the work-life balance. Hence, providing its employees with great mental satisfaction.
Amid all this, here are some key features of Odoo work-from-home that are sure to help small post-COVID-19, considering that the workflows aren’t getting back to normalcy anytime soon.
As the influence of COVID-19 continues to grow across oceans, leaders are reflecting over the impacts that it has on their businesses. The stay-at-home regulations and shutdowns imposed on many businesses are encouraging business leaders to discover brand-new E-Commerce Website Development and Digital Media Marketing ways to reach out to the consumers.
As before-mentioned, the demand for fast-moving consumer goods has also been affected. In massively affected countries, the need for Consumer Packaged Goods – CPG, proceeds to escalate sharply, and there has been a notable surge in spending on household goods as well.
To lessen their chances of contracting the virus, people are reducing their frequent runs to the grocery stores. While the lockdown resorts some to hoarding toilet paper, grooming products, water, and food, others are using Magento E-Commerce Development to buy for their needs and more. Hence, the shift in buying patterns has made retailers rethink their dependence on in-store shopping.
Buyers’ Habits are Evolving Rapidly
An online survey reveals that home delivery and store pickup online grocery sales reached another 30-day record for April, striking $6.2 billion and denoting a 38% expansion from $4.5 billion in March. As indicated by information, online sales of CPG became 56% in the week closing April 18.
The volume of consumers requesting a necessary food item online has grown as well in April. It is surprising to note that 35% of these are first-ever online purchases made by people to buy basic food. Reasonably speaking, this unusual shopping behavior could become the modern standard for satisfied customers. Hence, opening an extremely convincing door for retailers to opt for advanced Digital Installations and Dynamics E-Commerce arrangements.
The Rescuer; E-Commerce
While Amazon persists as a go-to Best CRM for E-Commerceplatform, conventional brick-and-mortar retailers have also considered capturing this opportunity by digitizing their online presence with Digital Marketing Services in Chicago and Microsoft Dynamics E-Commerce. Walmart, for instance, has developed Walmart.com. Similarly, the leading brand Target Corp. is modifying in diverse ways to keep up with the wave in sales of products like food, beverages, health, and beauty essentials.
Though according to a report, even if the conventional physical retail stores open up, digital sales are still going to be skyrocketing. Hence, now is the time to turn towards Magento E-Commerce Development Services.
Prepare-up to face some real CHALLENGES
There’s no doubt about the fact that every tech advancement and valuable innovation comes with its own set of unique challenges and obstacles that every business has to overcome. In this article, we’ve wrapped up some current challenges that come up while you sell digitally. So let’s read through what’s about to come your way!
1. Interrupted Supply Chains
The lockdown has put immense stress on the supply chain of businesses, especially groceries, fresh produces, and staples. These essential items, needed every day by millions of isolated citizens, are required to be delivered with minimum human-to-human contact. Due to obstructed supply chains and a drop in imports, raw materials supplies might be an added influential challenge for preferred categories in retail and durables.
YouTube is the leading video sharing channel with 3 billion searches per month in the world. Being a Digital Marketing Agency we’re providing YouTube Marketing Services. Here we have discussed a few tips to grow your channel. But we recommend you to get in touch with Xcentric Services.
Want to make money online? Join YouTube as a YouTuber could be a good choice.
If you are looking to launch a YouTube channel for the purposes of making money, first you need to decide what kind of profit you want to make. Do you want to use YouTube as a promotional channel for your own products and services? Or, are you are looking to use your video content to generate ad revenue from YouTube?
A lot of people are already making money from YouTube. In its YouTube Partner Program, alone YouTube shows off its one million creators. For every 1,000 views, you will be able to get an estimated return of $2-$4. This might not seem a lot, but if you could make 100 videos with 5,000 views each, that would already be $1,000-$2,000. Which would be a decent amount of money.
Hence, being a YouTube Marketing Services, we keep in line with the Definition of Done and release every deliverable on time.
Though, it’s not that easy from now on. Because from YouTube a rule has applied to the partner program. Video Creators won’t be able to turn on monetization until they hit 10,000-lifetime views on their channel as an effort to remove bad actors in the community. This is like an uprising doorstep for YouTubers who want to earn a living from YouTube.
Getting a million views on a video is somehow near simple. Fortunately, income does not flow only from generating YouTube revenue or ads, there are also different other ways.
See YouTube as a co-ordinator to make money, not a monetizing platform. Hence, being a YouTube Marketing Services, we keep in line with the Definition of Done and release every deliverable on time.
It’s very simple to get started, just use Google’s Creator Playbook. But it will be more challenging what you do with it afterward or how you will youse it.
If you are going to start a journey on YouTube, do not look at it as a monetizing platform, rather, see it as a motivation to further your income source.
1. Bring your YouTube traffic to your blog and website
If you have got a website or blog which brings in income, you need more traffic.
Many websites were badly affected by Google’s Panda, Penguin, and Hummingbird updates because there was a major change to Google’s search results ranking algorithm s of this happened to you, you’re injured. You can use YouTube to boost your website’s, blog’s or social media traffic
Just get started with the Creator Playbook. Once you’re set-up, consider re-creating some older content into videos, as well as creating new content. In the first line of your video descriptions, don’t forget to make sure that you link to your own website so you can channel your YouTube traffic to where you want it to bring. However, to achieve your goals to reach more customers to get YouTube Marketing Services.
2. Create and promote your products on YouTube
If you’re introducing your own products or would like to, YouTube provides so many ways for you to promote your products and generate sales. Products you can create include apps, art, music, and courses, etc.
After creating your product just add them to a shopping cart and use YouTube to promote them. Add a link of your product in your video’s description, so that audience can buy.
3. be an affiliate marketer and sale other’s product
A word “Affiliate marketing” refers to promote or sell a product in return for a commission. Hundreds of thousands of companies offer amazing deals to affiliate marketers who promote and sell their products, including huge companies, like Amazon and eBay, as well as smaller companies.
Moreover, there are many affiliate networks you can join like ClickBank, Commission Junction, and ShareASale.com.
To make money from through youtbe as anaffiliate marketer, recheck your affiliate products on video, or create vedios like “how to use this product” tutorials. Don’t forget to link to your products in your YouTube descriptions – make sure you’re using your affiliate link, or you won’t get credit for sales.
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If you still don’t understand or you are not able to generate your traffic, It’s better to take help from Digital Marketing Agency providing all kinds of YouTube services in Pakistan including YouTube paid promotions, YouTube ads, etc.
Everyone wants to get more viewers and subscribers on their videos?
Have you thought of merging your YouTube channel with your Pinterest account?
By using the power of both platforms you can boost your audience.
In this article, we are going to show you how to add YouTube videos to Pinterest.
Here are a few steps to add YouTube videos to Pinterest
Download Google Chrome
You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin made pinning
Very easy, because you just need to click on the red Pin button and it will automatically fetch all details from your YouTube channel.
Hence, being a YouTube Marketing Services, we keep in line with the Definition of Done and release every deliverable on time.
Fully Optimized video
Make sure to fully optimize your YouTube videos. It will help you to hold the traffic that comes from Pinterest; so that, you will fully optimize the YouTube title and description box before you pin your first video.
Your YouTube description box should have a URL/Link backing your blog, opt-in page, or offer page.
When that link is active (clickable) and it’ll be the first thing that your viewers see, it’s important to have it.
YouTube Channel is ready to Take Viewers to Your Opt-in Pages
Before posting, optimize your YouTube videos. Once viewers come down on your videos, they may want to know your content more and more.
If they click on your YouTube profile name, they’ll be taken to your channel’s page.
Add a photo of yourself, make sure to optimize your YouTube channel name and description box, and don’t forget to list links on the right-hand side of your channel that take the audience to your opt-in pages. Hence, being a YouTube Marketing Services, we keep in line with the Definition of Done and release every deliverable on time.
How to add YouTube video on Pinterest
Select the First YouTube Video You Want to Pin
After downloading Shareaholic extension for Pinterest you’ve made sure your YouTube channel is ready for traffic, you’ll simply go to your YouTube channel, select the video you need to pin and use the one-click button.
Shareaholic pin button
In the Google Chrome navigation bar, you’ve to use the Shareaholic Pin button to share your video on Pinterest.
Create a Board Specifically for Your YouTube Channel
Creating a board on Pinterest is amazing. Because when you pin a video it automatically get save in that board and each pin that a company pins to Pinterest can include a direct link to the website.
When it comes to naming your board, you need to consider SEO (search engine optimization). You can get traffic from both inside their community and Google search on Pinterest.
Become the Social Media Marketing Star for Your Business
Meet our Xcentric’s team that can make you look like a social media star and encourages you to embrace change for your business! We have an amazing marketing team for you that can support you and bring shining results for your business. Think of us as a digital marketing agency. We keep you focused on value. We make sure you won’t be left behind in such a competition as the changes keep coming. Get in touch with us for the better future of your business.
Growing presence on Facebook is easier said than done. And if you’re a savvy marketer, you won’t think for a second before agreeing to this, because after all, Facebook’s algorithm is consistently tossing balls at businesses attempting to figure out how to influence customers while adhering to the platform’s most reliable Facebook Marketing Services.
However, despite criticisms from customers and marketers equally, Facebook is reaching new heights. According to a report by Facebook itself, they closed out 2019 with a noticeable increase in income, user activity, and Ads impressions. The conclusion? Facebook still has tons of potential for Social Media Marketing. However, it works wonders for a business only when they know their audience data and maximize their engagement rate through the right Facebook Tools; and that’s precisely where numerous businesses go wrong. In this article, Xcentric Servicesbreaks down all these tools along with a how-to-use them.
Default Facebook Tools – Are they enough?
Before we delve into the nitty-gritty, let’s discuss Facebook Insights. Positively, it’s essential to recognize Facebook’s built-in analytics platform and metrics linked to your digital marketing goals. Engagement rates, reach, demographics, and the list goes on because what Facebook Insights embrace is extensive.
With that being said, built-in Facebook analytics tools accommodate restrictions. For instance;
A lack of built-in listening tools for recognizing trends and directing content
Bounded cross-platform publishing and analytics for businesses managing various social
Accounts – Instagram, Twitter, Pinterest, and every other you can imagine.
An old-fashioned interface that can be inconvenient to navigate for newbies
Growing to understand Facebook Insights makes sense, but businesses thoughtful about their analytics progress to Facebook tools with specialties focused around audience engagement and growth.
The Most Important Facebook Tools
What are the most well-known Facebook Tools? Well, that’s one good question that must’ve crossed your mind. Hence, for starters, let’s look into some growth-centric features of Facebook Analytics and Publishing Tools.
The platform presents a bird’s eye picture of KPIs and metrics, along with audience engagement over periods. Moreover, the reporting is precise and effortless to understand, securing share-worthy data between your teammates, co-workers, and clients. And perhaps, the capability to recognize your business’s strength at a glimpse is a conquering bonus for occupied marketers.
How to decode data from Facebook Analytics into ACTION?
Certain features and dashboards are pleasing to watch at if we do state so ourselves. But have you ever thought about what you can do with all this information, precisely? Here’s an illustration of how data from your Facebook analytics tools can decode into actionable Digital Marketing Services in Chicago strategies.
1. Improve Facebook Ads Targeting
Even though Facebook’s advertising platform is famous for its laser-targeting and customer engagement opportunities, high-performing advertisements don’t happen by chance.
Count on these diverse measurable and variables linked to targeting Facebook Ads, such as;
Ad Creative
Advertisement type and deployment
Facebook Advertising Budget
Demographics
Time
Achieving the most maximum out of your Facebook Ads budget signifies collecting as much data on your audience as attainable before you design, let alone drive a Facebook Ad. Moreover, cross-referencing your audience data and personas with your Facebook Insights data can help clue you in with what might work well with your target audience on Facebook.
For the interest of getting first-hand insight, being a Digital Marketing Company, we recommend you to run an experimenting Ad with an audience before graduating to a full-fledged Ads campaign. Plus, perceive that Facebook’s audience falls on the more traditional side according to recent demographics of social media platforms.
2. Reach through Organic Content
Whether you’re driving a cross-platform Digital Marketing Services strategy or are rigorously directing on organic content, you need to identify which kind of content accelerates engagement. Perhaps it’s an Infographic that tracks engagement to your Facebook Page, a video, or some back-and-forth live sessions, ever noticed?
Either way, it’s essential to realize how much reach you’re experiencing through organic content. Reports in Facebook Analytics can analyze your scale of impressions and top-performing content to assure that everything you’re posting is growing engagement.
Linked with scheduling features of Facebook’s Creator Studio, you can schedule your posts based on when your Facebook Page’s followers are to engage with it. Likewise, you can also utilize this data to understand which sort of content will work well within your targeted Facebook Groups.
3. Figure out top-performers through ROI
In this tech-driven era, brands enjoy tons of choices when it gets to advertising and marketing through social media platforms. Hence, marketers need to pick a platform that deserves their attention and drive results in the form of high engagement rates.
For instance, should you target audience on Facebook or Instagram? Are you losing opportunities by ignoring Twitter or Pinterest? Should you run Ads either one of these or all of them?
Paid performance reports represent how a business’s progress beyond channels can range uncontrollably. By understanding which platforms are your best performers, you can designate your resources – Content or Ad dollar, it’s up to you.
Facebook analytics are essential for deciding if you’re receiving a real ROI from social media. Individually, high-level analytics of Facebook sums your social spending to verify whether or not your advertisements make insight across Facebook. Provided that Instagram Marketingworks on the related Ad platform, those figures can flag paid opportunities as well.
4. Improve your Sales Funnel
Facebook is a limitless source of traffic and leads for businesses of all configurations and capacities. For the motive of developing your conversion rate from Facebook, brands need to watch out the journey of the audience connecting Facebook and their websites.
For instance, what type of advertisements and content drive leads and conversions? What’s the conversion rate within paid and organic visitants? Growth goals in Google Analytics can highlight both as a business evaluates their most reliable traffic sources.
5. Boost Customer Engagement
As perceived, much of growing a Facebook presence focuses on customer relationships. For instance, moving back-and-forth with your Facebook followers is a powerful way to build brand loyalty. Meanwhile, approaching customers is a must-do to engage them and introduce yourself as a caring brand.
Remarkable Social Media Management not just focuses on mentions by notifications and social listening but also guarantee that your customer care is at the spot. For example, Facebook’s response reporting highlights whether or not you should speed up your response time and allot more support to customer service.
Facebook Publishing Tools – How to use them to drive more interactions?
Facebook’s analytics and publishing tools are powerful, but they aren’t the only valuable tools out there for driving more interactions from your Facebook Followers.
To cover things up, let’s discuss some freemium and easy-to-use that might provide your Facebook presence a much-needed drive.
Infographic Creators
It’s no riddle that visual content is supported by Facebook’s algorithm. Hence, linking your social media posts with eye-popping graphics is a sharp move to grasp your audience’s attention and improve your posts’ impressions.
For instance, tools like Canva are a blessing for marketers in demand for graphics. From banners to smart social media post layouts and beyond, you can upload your illustrations on Canva or use their pre-built ones.
Moreover, considering that Infographic Marketing is all in trend right now, blessings like Venngage claim hundreds and thousands of Infographic templates for free, which is fair play for any industry. The attractiveness of these templates is that they appear professional but don’t need you to be a creative whiz to work with them.
Facebook Advertising Tools
Facebook ad optimization is a long, research-heavy strategy that usually demands some trial-and-error. Let’s conclude with some tools that can drive you through the Facebook Marketing Chicago process.
The Facebook Ad Library enables you to explore active businesses to get a sight of advertisements from your competitors and additional industry performers. For instance, what type of illustrations are your competitors’ publishing? Which ad representations? What about call-to-action expressions? Finding answers to these questions will surely help you manage your Facebook Ads like a pro.
Wrapping Up – Which Facebook are you using to boost your online sales?
Figures don’t lie, and Facebook isn’t falling out of service for marketers or consumers. However, you need to know that brands that hit high on online sales with Facebook Ads. And drive constant engagement are knee-deep in customer data. Hence, as the platform grows more competitive, and its algorithm keeps on evolving, breaking down your customer data is essential. So being a Digital Marketing Agency, we recommend, use Facebook analytics tools because they empower marketers in optimizing their ads, nurturing relationships with the audience, and creating click-worthy visuals. Though if you’re new to the Facebook Marketing Pakistan world, getting some professional help from a Social Media Marketing Agency offering Facebook Marketing Packages is the best bet.
Currently, Facebook has higher than 2.44 billion users globally and is verified to be one of the most immeasurable Social Media Marketing Services in Pakistan platform for trading and developing a business digitally, in this tech-driven era. Hence, the reason savvy marketers have started noticing this social networking giant.
There are around 64 million dynamic business pages, and it is assumed that more than 75% of brands are ready to spend on Digital Marketing Services in Pakistan to promote their posts. And according to digital stats, by the end of 2020, Facebook will reach more than 5 billion people through ads, considering that there are more than 90 million businesses actively promoting sales through it.
Magento 1 doesn’t accommodate any free of charge out-of-the-box extension. Hence, you cannot integrate Magento-driven stores seamlessly with Facebook. Besides, for every paid option, you are required to prepare your team of qualified people to search in the marketplace. The equipped team will also have to assist you in administering the integration. Not only would it consume extra efforts and time, but also a few extra dollars.
Contrarily, Magento 2 advances a lot of choices. It will render you various innovative as well as modern extensions. The store integration on Facebook for Magento 2 will help the retailers to advertise and sell their products in a much stable and practical way. The brand-new solutions that develop with Magento 2 will let the retailers manage their products efficiently and let them sell their products as sponsored products too.
Magento Social
With Magento 2, businesses acquire an incredible free tool named Magento Social. Magento Social ensures a seamless E-Commerce Platform Integration Services in Pakistan with Facebook. Plus, the cherry on top – It works well with Enterprise 2.0 and 2.1.
Technically, when a business installs the Magento Social extension, it works as a gateway connecting their Facebook page and their E-Store. And additionally, it offers them various advertising opportunities, along with a noticeable social media presence.
Assuring that Magento Social is easy to install, here’s a step-by-step procedure for the newbies;
Install the Magento Social module
Look out for a clickable button appearing in the Marketing section; In the Admin Panel, it is the term – Connect to Facebook.
Hit the Click as soon as you see the button!
Launch the Magento installation
Set up the Facebook store
As soon as you accomplish the revealed steps, you will view a tab termed – Shop, on the page you have picked. That tab will begin copying your E-Store and supplement every single product there.
The Integration Benefits
Businesses can customize the layout of their E-Store readily
All the traffic that businesses experience on their Facebook page will be diverted directly to the website
Every tweak that a business makes to its Magento Catalog will apply to its Facebook Page automatically and instantly
Businesses can create better Facebook Ads effortlessly and quickly
Stress-free installation
Time-saving
Drive Traffic to your E-Store
Have you ever noticed that countless businesses do not have a website and are still driving a successful business by only targeting Facebook users? The idea of social selling is presently a trend that is growing popular and trusted by numerous businesses. Hence, even if your E-Store is performing particularly well, you can regularly increase your sales and digital visibility through Facebook.
When businesses integrate their E-Store with Facebook, it opens up a world of opportunities for them. In this tech-driven era, not only have social media platforms verified themselves as effective sales channels, but also as exceptional advertising channels as well. Hence, there’s no doubt to the fact that integrating your Facebook Store with Magento 2 will provide exciting opportunities. However, if you’re still not convinced, we’ve covered five marketing advantages Facebook provides businesses at every step of their sales funnel after they’ve built a Facebook Store with Magento.
Facebook Marketing – The Top 5 Advantages for your Business
With over 2.4 billion global active users, a developing collection of platforms, and societies gathering around every business, it’s doubtful to claim that there’s no power in Facebook as a marketing tool.
So, since morning, how many times have you checked your Facebook notifications? Though we know that all of us are guilty of this scrolling crime, Facebook experiences this crowd for a reason. And undoubtedly, it has become an ingrained part of everyone’s life. However, while you might be planning on resisting the use of it, Facebook can be of immense benefit to your business. Here’s a list of advantages Facebook Marketing has to offer;
1. Boosted Brand Awareness and Traffic
Indeed, organic page posts in the Facebook Newsfeed aren’t what they used to be. Particularly for reaching considerably less engaged audiences for matters like boosting brand awareness and directing traffic, the tweaks that operated some years ago might be a loss of energy presently. But fortunately, when it comes to Social Media Marketing Services in Chicago, Facebook extends more than other platforms in terms of alternative approaches to influence the audience.
Sponsored posts reach with high-level targeting capacities and alternatives that support you in reaching distinct audiences for a brand impression or a click. For instance, related audiences can benefit you while influencing brand-new people connected to your business utilizing your current email list, website visitants, or consumer base.
Moreover, businesses can further practice organic methods, such as Facebook Groups and Influencer Marketing. These appearances are reaching hits that brands aren’t in the Newsfeed. Hence, practice them to make your content visible. Rest assured, if you’re making good use of these tactics alongside your marketing funnel, you’ll surely drive traffic and boost your business’s brand awareness, and later convert the audience.
2. Engaged Existing Audience
Considering that Facebook is where your audience is spending most of their time, you need to keep them warmed-up to;
Sustain their attention
Notify them about the benefits of your solution
Develop trust with them
Prepare them for a sales pitch
Instead of just utilizing the network to direct traffic and leads and driving people away from the Facebook activity that they’re experiencing, work on initiating discussion with the audience.
Hold your brand at the top of the mind of the audience, and nurture your relationship with them. Need some ideas on how to keep your audience engaged? Here are some options;
Engaging Text Posts and Photos
Recorded Videos
Facebook Lives
Messenger Bots
Facebook Groups
The Best Bet? Facebook Lives is a WIN-WIN!
So which tweak are you going to try your hands on to engage your existing audience? Let us know in the comments!
3. Drive Leads through Sales
So you’ve handled social communities, influencers, and advertisements to grow an audience with appealing live content. And certainly, Facebook can similarly benefit by developing leads throughout the sales process, though with the right setup.
It isn’t even tough to strategize a great converting campaign while providing the leads with what they need at a perfect time. Though not after they’ve led their way out themselves through the marketing funnel
Being a business, you’re required to pinpoint your audience at each step through the marketing funnel and then strategize personalized campaigns according to the end-user. Technically, your campaigns and inventory should be synced to;
Track Buyers
Illustrate Product-focused Ads
Balance Campaigns for several Products
4. Empowering New Customers
Even after converting a visitor into a buyer, Facebook has advantages for your marketing funnel. Considering that it’s a powerful tool to support and retention, you can utilize it as a service channel for customers, so that they won’t hate visiting you, as much as they hate approaching a typical help desk.
Though we agree, customer service demands a very proactive approach, addressing your audiences’ questions, and educating them is a powerful move. Customers need answers to their questions, regardless of them being new or existing from years. Hence, when they know that a brand is addressing them with organic content focused on answering their questions and making them familiar to the brand, they’re likely to develop relationships with the brand; And that’s your ultimate goal.
5. One-On-One Customer Support
Being a business, you’re always required to provide customer support, and when that’s through a one-on-one communication platform, the customer won’t mind communicating with you whenever they have a query. The best practical example of it? Messenger Bots!
With Facebook’s Messenger bots, businesses are now benefited from next-level opportunities for communicating with their customers and addressing their problems. Hence, making Facebook a brand-friendly platform because the customer service bots aggregate information for the customers, which they would’ve otherwise have to hunt on their own.
XcentricServicePakistan | Digital Marketing Agency | SEO & PPC services Chicago 
